Renewal of products and services

Thanks to our know-how and ethnographic technique, we are able to find keys to designing services and renewing products. Our network of professionals works on the basis of solidarity.

  • We integrate the point of view of users into those innovation processes of potential use to the businesses.
  • We define and start up collaborative processes to gather information about the users.
  • The working processes focus on people and we help to create work groups for different fields of knowledge.
  • We define profiles for users of market segments that may be of interest to the commissioning company.
  • The use of ethnographic methods to respond to specific needs (definition of profiles, participative observation in real, controlled spaces, interviews, group debates, group dynamics, etc.).
  • Utility testing of products, services and websites.