Renewal of products and services

Thanks to our know-how and ethnographic technique, we are able to find keys to designing services and renewing products. Our network of professionals works on the basis of solidarity.

  • We integrate the point of view of users into those innovation processes of potential use to the businesses.
  • We define and start up collaborative processes to gather information about the users.
  • The working processes focus on people and we help to create work groups for different fields of knowledge.
  • We define profiles for users of market segments that may be of interest to the commissioning company.
  • The use of ethnographic methods to respond to specific needs (definition of profiles, participative observation in real, controlled spaces, interviews, group debates, group dynamics, etc.).
  • Utility testing of products, services and websites.



Mundaiz bidea 10, 23.bulegoa
20012 Donostia-San Sebastián (Gipuzkoa)

Calle Travieso 27, 2-A
35002 Las Palmas de Gran Canaria

T (+34) 943 00 35 85
F (+34) 943 00 35 84

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